Standard design of handbag packaging

Standard design of handbag packaging

In the design of handbags, we need to design more than one surface. In many companies, we often find many design errors that lead to the unsightness and impracticability. How to effectively avoid the unsightness and impracticability caused by the nonstandard design? The author thinks that there are several points as follows:

1. Overall consideration: there are two main functions of the handbag, one is practical function; the other is propaganda function; in terms of practicability, we should consider selecting paper and price, and the paper should not be too thin, unable to bear gravity; it should not be too thick, and the price is high, but not resistant to folding; in terms of aesthetics, it is required that the paper stiffness and smoothness should be high, and it is best to select 200-300g copper plate paper comprehensively;

2. Unfolding design: starting from each side, fully see the aesthetic relationship between the faces. Sometimes one side is designed, but the error in the process of printing and binding will affect the beauty of the next side. If the main facade is designed with large background color, the background color needs to be extended in the place where the upper lining lies; Handbag packaging not only provides convenience for shoppers, but also can take the opportunity to promote products or brands again. A well-designed handbag will be unforgettable. Even if it is printed with a striking trademark or advertisement, customers will be happy to reuse it. This kind of handbag has become one of the most efficient and inexpensive advertising media at present.

In modern packaging design, the graphic design of the handbag design does not stick to one pattern. Instead, it uses the free form of point, line and surface, which is widely used in many fashionable commodity packaging design.

1、 Purpose of handbag design

The purpose of handbag design is to pursue the rationality of its function in the behavior of hand-held goods, and at the same time to convey the information of goods or to show a corporate image or to show a cultural atmosphere of personality. The design requirements for handbags should be simple, firm and relatively low cost. The design of patterns should pursue novelty and simplicity, reflect the concept of freedom and avant-garde, and play various functions of promotion, communication and display. Hand bag with protection and storage function is one of the media for visual flow to convey product image. The requirements of hand bag packaging mainly include two aspects:

A. The product itself has relative grade and high quality, so it has relatively high requirements.

B. The publicity of the product itself should give the handbag distinct commodity personality or the pursuit of corporate cultural quality.

2、 Requirements for handbag design

The design of handbag is generally simple and generous. In the process of design and printing of handbag, the logo and company name of the company are mainly used on the front, or how to win the business philosophy of market company with customized handbag of the enterprise should not be too complex, which can deepen the printing of the company or products by consumers For example, to achieve good publicity effect, handbag design and printing play a great role in expanding sales, establishing famous brands, and stimulating purchase to enhance competitiveness. As the premise of handbag design and printing strategy, the establishment of corporate image is more important. As the basis of design composition, the grasp of formal psychology is very important. From the perspective of visual psychology, people are tired of monotonous and uniform forms and pursue diversified changes. Handbag design and printing should reflect the unique characteristics of the company.

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